In a B2C (Business to Consumer) context, implementing Social Justice, Equity, Diversity, and Inclusion (JEDI) efforts is pivotal as it influences customer interactions. Recognizing personal biases when engaging with clients is crucial as these biases can unconsciously influence interactions, potentially impacting communication and service quality. By acknowledging biases upfront, businesses can prevent these thoughts from manifesting into discriminatory behavior. Our initial thoughts and biases can shape how we communicate with clients. Being mindful of these biases allows businesses to mitigate potential discriminatory actions or statements, fostering more equitable and respectful customer interactions. Addressing biases upfront enables businesses to provide inclusive and personalized services, catering to diverse customer needs without inadvertently perpetuating discriminatory behavior. Integrating JEDI/DEI principles into B2C businesses not only enhances customer experiences, but also builds trust and loyalty among a broad customer base. By recognizing and actively addressing biases, businesses create a more inclusive and welcoming environment, ensuring fair treatment and exceptional service for all consumers.